Choose the right products: Not all products will perform well with Promoted Listings. You have to be selective and choose the products that are most likely to sell well. For example, promoting Christmas hats in the off-season won’t result in good ROI. So focus on promoting products that are high in demand and are trending. Do some product research, and find the Etsy top selling items you can promote with Etsy ads.

Use keywords: If there’s one thing you can implement today to improve your product listings visibility, it’s keywords. You must use relevant keywords in your product titles, description and tags that shoppers will likely use when searching for products similar to yours. For example, “screen protector” is a solid keyword to describe protective covers for iPhones. You can further optimize your product listings with these Etsy SEO tips.

Attach High-Quality product photos: Pictures allow shoppers to get a glimpse of what the product looks like. So, make sure you upload high-quality product photos which showcase your products in the best light possible.

Set a realistic budget: You don’t want to run your business dry with Etsy advertisement costs. So, start with a small budget and increase it as you see results. Keep in mind that the more you spend, the more your products will be seen.

Monitor your results: Use Etsy’s analytics tools to track the performance of your Promoted Listings. Look at metrics such as impressions, clicks, and sales, and make adjustments to your campaign as needed.

Test and optimize: Try different targeting options and ad variations to see what works best for your products. Keep testing and tweaking your campaign until you find the optimal combination of targeting options, budget, and ad variations.

Use Promoted Listings as part of a comprehensive marketing strategy: Promoted Listings are simply one component of marketing for your Etsy store that includes a variety of other elements. You can implement various strategies to drive traffic to your shop and increase your sales. For instance, you can use the Etsy Shopify integration in order to reach a more extensive audience.

Keep your shop active: Keep listing new products and updating your shop regularly to ensure that it stays active and relevant. Since product listing can be time-consuming, you can use inventory management tools such as Thebz Mart to automate the product listing process.

By following these tips, you can increase the visibility of your products and drive more sales through Promoted Listings. Remember to track your progress and adjust your strategy as needed to optimize your return on investment.